Waoo | Love Squad

When WAOO’s claim-to-fame product fiber-optic broadband was democratized, they had to differentiate themselves through the only driver left: customer service.

With an ever-growing appetite for gaming, people are spending more and more time playing while neglecting loved ones IRL. So, we provided them with a virtual hitman service: five hirable assassins, played by pro-gamers, to take out one’s missing partner in either GTA5, Fortnite, Call of Duty Vanguard and Counter Strike.

“Love Squad’ serves as a humorous reminder for couples to remember to be present outside of the “maps”. An engaging and relevant service for any household that manifested WAOO as the ultimate customer service provider via entertainment/gaming, honoring their platform ‘Internet as it should be’. Sorry gamers, we did it for love – and that awarded us with a bronze lion in Cannes.