We help private & public organisations to reach their strategic business goals by elevating their agenda towards their key audiences within B2B, B2C and B2G. We work fully integrated with our creative department to conduct effective communication that has true business impact. Our suite of tools covers media relations, lobbying, influencer marketing, corporate communications and issues & crisis management. Grey Public is a part of WPP, and local partner with BCW and Ogilvy PR.
Netto, SDU, KitchenAid, Shure, LG, Doro, TCS, Centrica Energy Trading, Sherwin-Williams, UNFPA, Hotels.com, Marabou, Weber, Foreningen for Rådgivende Ingeniører, Saint Gobain, Chalmers Universitet, jem & fix, Julemærkefonden, Canon Nordics, EUDP, Energistyrelsen and more…
The world needs energy to run. And with global political ambitions shown by the Paris Climate Agreement the need for cleaner, greener, and renewable energy forms are booming. At Centrica Energy Trading, a leading commodity trading company, they move energy to facilitate Europe’s transition to a Co2-neutral future. From their main trading office in Aalborg Denmark, Centrica Energy Trading and their +600 staff from offices around the world trades energy on a big scale. So much that they in 2020 was listed as Denmark’s 7th largest company. In 2020 Centrica Energy Trading contacted Grey Public to support their business growth within corporate communications and stakeholder management.
Weber Grills, one of the world’s most iconic and well-known brands, is a prized item for most Danish homeowners and food lovers. Regardless of whether you are an artisan grill champion, or a rookie Weber has just the grill for you – and they’ve become smart too. Electric grills and Bluetooth cooking assistants are the new chapter in Weber’s legendary history. In 2020 Weber turned to Grey Public to help them revitalize their brand presence in Danish media and collaboration with influencers. And we have not looked back since. Together, we have brought the Weber heat back and into the Danish agenda. Now that’s what we call a proper grill party.
The Beatles. JFK. Frank Sinatra, Martin Luther King. Elvis. And every one since. Shure, the legendary American audio company, has been used by the best – and still is. In 2020 Shure was to launch their first consumer headphones in Denmark and turned to Grey Public for support. Together with Shure’s Nordic distribution partner, we build a bespoke PR program of seeding, testing and reviews for media and audio influencers. The launch was a big success with media coverage, great reviews and Shure exceeding their sales expectations in Denmark. Grey Public also assisted Shure in their Nordic launches in Norway and Finland together with our sister agencies within our WPP network to ensure that all our Nordic audio fanatics could enjoy the perfect sound from Shure.
For the past 25 years, women’s and girls’ rights and opportunities have moved in the right direction, but things have not moved far enough. That was one of the key themes at the United Nations Population Fund (UNFPA) summit in Nairobi in November 2019, involving 160 countries and 6,000 people. Every day, hundreds of future mothers die in the birth bed. Girls under 18 get married and millions of women do not have access to birth control. These facts UNFPA together with heads of state, ministers etc. put focus on during the summit. Grey Public was tasked to help raise awareness of the project which was supported by the Danish state and the UNFPA summit, attended by both Minister of Culture Rasmus Prehn and Crown Princess Mary in Nairobi.
KitchenAid is a well-known brand worldwide and many people recognize the kitchen machines in the famous red color. In 2018 KitchenAid was ranked number 8 amongst brands that U.S. consumers can’t live without. Back in 2018 when Grey Public started working with KitchenAid on the Danish market, KitchenAid needed help to increase their general knowledge among consumers in Denmark about the full range of products that KitchenAid has to offer. Additionally, they also requested help from Grey to spread and develop good brand stories that were about more than just the products like their unique yearly colour schemes. They wanted to expand their horizons and work beyond product PR. KitchenAid more than doubled its coverage since joining Grey Public.
Recognition & Awards
- 15 x Cannes Lions
- 33 x Creative Circle
- 5 x Webby
- 9 x AEA