Samsøe Samsøe | The Resell Tag

The fashion industry is one or the polluting industries in the world responsible for 10% of global CO2 emissions and an increasing amount of clothing that gets worn less and less. Since 2002 the average usage of an item has decreased win more than 85% according to data from Euromonitor adding to the overall problem or under-wearing and over-production. “The Resell Tag” is a unique OR-code with a micro media budget woven into each piece or clothing. Once scanned, it activates a series or digital actions, automatically creating a sales ad for the item and promoting it across Facebook and Instagram to extend the garment’s life cycle in an easy and frictionless manner.