Samsøe Samsøe | The Resell Tag

Fast fashion is getting faster. Over the past 15 years, clothing production has doubled while the average usage of a single clothing item has decreased by more than 85%. A worrying development as the fashion industry produces about 10% of annual global carbon emissions, which is more than all maritime shipping and international flights combined.


“The Resell Tag” is a unique OR-code with a micro media budget woven into each piece of clothing. Once scanned, it activates a series or digital actions, automatically creating a sales ad for the item and promoting it across Facebook and Instagram to extend the garment’s life cycle in an easy and frictionless manner.

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DK 1130-K
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DK 8000 C
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