Fast fashion is getting faster. Over the past 15 years, clothing production has doubled while the average usage of a single clothing item has decreased by more than 85%. A worrying development as the fashion industry produces about 10% of annual global carbon emissions, which is more than all maritime shipping and international flights combined.
“The Resell Tag” is a unique OR-code with a micro media budget woven into each piece of clothing. Once scanned, it activates a series or digital actions, automatically creating a sales ad for the item and promoting it across Facebook and Instagram to extend the garment’s life cycle in an easy and frictionless manner.