jem&fix | Ik så meget snak 2.0

By featuring the misfortunes of people who shop at competitive stores or put off buying what they need until it’s on discount, we built upon our previous “Ik’ så meget snak” campaign, using humor to tell effective stories of jem & fix’ concept. While entertaining we communicated their main USPs of daily low prices, courteous self-service, local presence, and great digital service.

For years, jem & fix has been the low-price king of the Danish household retail market. With the business expanding in Sweden and Norway, we wanted to create a Scandinavian campaign that was memorable, broke through the clutter and put our brand top of mind with price-minded customers across the Nordic countries. The campaign was spread across TV, radio, SoMe, and print.

The campaign was a success. Through country specific market research, test audiences responded favorably to the campaign in all countries, scoring extra high within brand recognition, humor, and general appeal. Enjoy.

Famously Effective

We’re a creatively driven agency who work happily across a wide range of disciplines. We live and breathe the Grey mantra of Famously Effective, where we take great pride in making our clients famous and our work effective.

What We Do

Strategy
Identifying opportunities and igniting solutions.
Creative
Making ideas that travel through culture.
Design
Creating immersive and inspiring experiences.
Social
Accelerating our ideas through network-thinking.
Production
Bringing stories to life in every medium.
PR
Hardwiring public interest and fame in everything we do.
Media
Orchestration and connections planning.
Account
Making the impossible possible.
Contact
+45 3330 0100
info@unclegrey.dk
Copenhagen
Ny Østergade 14–20
DK 1101-K
Aarhus
Hack Kampmanns Plads 1, 2 tv.
DK 8000 C