Advertising isn’t always supposed to be art. And Danish low-price hardware store, jem & fix, wanted to get a clear and short message out. And that’s exactly what this concept has done – because we cut out all the BS. In 8 episodes, a royal actor tried to create art instead of advertising. And that didn’t really turn out great for him. The comedy was found in the absurd encounter between a great artist (according to himself) and the art of selling tools and DYI stuff. Because as the director in the episodes says; “It’s just a hardware store”. The campaign has outperformed other communications within the category and helped to make 2019 another record year for the Danish construction market chain. Enjoy.
Famously Effective
We’re a creatively driven agency who work happily across a wide range of disciplines. We live and breathe the Grey mantra of Famously Effective, where we take great pride in making our clients famous and our work effective.
What We Do
Strategy
Identifying opportunities and igniting solutions.
Creative
Making ideas that travel through culture.
Design
Creating immersive and inspiring experiences.
Social
Accelerating our ideas through network-thinking.
Production
Bringing stories to life in every medium.
PR
Hardwiring public interest and fame in everything we do.
Media
Orchestration and connections planning.
Account
Making the impossible possible.
Contact
+45 3330 0100
info@unclegrey.dk
info@unclegrey.dk
Copenhagen
Ny Østergade 14–20
DK 1101-K
DK 1101-K
Aarhus
Hack Kampmanns Plads 1, 2 tv.
DK 8000 C
DK 8000 C