jem&fix | Ik så meget snak

Advertising isn’t always supposed to be art. And Danish low-price hardware store, jem & fix, wanted to get a clear and short message out. And that’s exactly what this concept has done – because we cut out all the BS. In 8 episodes, a royal actor tried to create art instead of advertising. And that didn’t really turn out great for him.

The comedy was found in the absurd encounter between a great artist (according to himself) and the art of selling tools and DYI stuff. Because as the director in the episodes says; “it’s just a hardware store.” The campaign has outperformed other communications within the category and helped to make 2019 another record year for the Danish construction market chain.
+45 3330 0100
Rosenborggade 15, 3. floor
DK 1130-K
Hack Kampmanns Plads 1, 2 tv.
DK 8000 C
© Uncle Grey