Advertising isn’t always supposed to be art. And Danish low-price hardware store, jem & fix, wanted to get a clear and short message out. And that’s exactly what this concept has done – because we cut out all the BS. In 8 episodes, a royal actor tried to create art instead of advertising. And that didn’t really turn out great for him. The comedy was found in the absurd encounter between a great artist (according to himself) and the art of selling tools and DYI stuff. Because as the director in the episodes says; “It’s just a hardware store”. The campaign has outperformed other communications within the category and helped to make 2019 another record year for the Danish construction market chain. Enjoy.
We’re a creatively driven agency who work happily across a wide range of disciplines. We live and breathe the Grey mantra of Famously Effective, where we take great pride in making our clients famous and our work effective.
Recognition & Awards
- 15 x Cannes Lions
- 33 x Creative Circle
- 5 x Webby
- 9 x AEA
What We Do
Identifying opportunities and igniting solutions.
Making ideas that travel through culture.
Creating immersive and inspiring experiences.
Accelerating our ideas through network-thinking.
Bringing stories to life in every medium.
Hardwiring public interest and fame in everything we do.
Orchestration and connections planning.
Making the impossible possible.
+45 3330 0100
Ny Østergade 14–20
Hack Kampmanns Plads 1, 2 tv.
DK 8000 C
DK 8000 C