As a market leader Fleggaard took on the responsibility to turn around the declining market for border shopping. The campaign focused on recruiting new customers primarily from and around Copenhagen. The creative solution was a series of 6 episodes or 30 minutes of pure advertising for Flegaard. In the series, we follow Casper Christensen who believes he can finance his new pool by being an ambassador for the luxury-family-business Fleggaard. When he finds himself in a world of candy overload and cheap champagne it starts going downhill for him. The series won “Pionerprisen” at Copenhagen TV Festival and was nominated for “Guldtuben”. And for the first time ever YouTube handed out a Special Achievement Award since five of the episodes made it to YouTubes Ads Leaderboard.
Famously Effective
We’re a creatively driven agency who work happily across a wide range of disciplines. We live and breathe the Grey mantra of Famously Effective, where we take great pride in making our clients famous and our work effective.
What We Do
Strategy
Identifying opportunities and igniting solutions.
Creative
Making ideas that travel through culture.
Design
Creating immersive and inspiring experiences.
Social
Accelerating our ideas through network-thinking.
Production
Bringing stories to life in every medium.
PR
Hardwiring public interest and fame in everything we do.
Media
Orchestration and connections planning.
Account
Making the impossible possible.
Contact
+45 3330 0100
info@unclegrey.dk
info@unclegrey.dk
Copenhagen
Ny Østergade 14–20
DK 1101-K
DK 1101-K
Aarhus
Hack Kampmanns Plads 1, 2 tv.
DK 8000 C
DK 8000 C