Carlsberg | Probably The Best Beer In The World

For the first time ever Carlsberg was to make a global campaign for its alcohol-free variant. Demonstrating how good moments can be made even better with alcohol-free beer, the campaign serves as a natural next step in the brand universe centred around the character played by Mads Mikkelsen. Uncle Grey is part of the Grey Europe strategic, creative, account and production team that has developed, produced and finalised the campaign.