For the first time ever Carlsberg was to make a global campaign for its alcohol-free variant. Demonstrating how good moments can be made even better with alcohol-free beer, the campaign serves as a natural next step in the brand universe centred around the character played by Mads Mikkelsen. Uncle Grey is part of the Grey Europe strategic, creative, account and production team that has developed, produced and finalised the campaign.
We’re a creatively driven agency who work happily across a wide range of disciplines. We live and breathe the Grey mantra of Famously Effective, where we take great pride in making our clients famous and our work effective.
Recognition & Awards
- 15 x Cannes Lions
- 33 x Creative Circle
- 5 x Webby
- 9 x AEA
What We Do
Identifying opportunities and igniting solutions.
Making ideas that travel through culture.
Creating immersive and inspiring experiences.
Accelerating our ideas through network-thinking.
Bringing stories to life in every medium.
Hardwiring public interest and fame in everything we do.
Orchestration and connections planning.
Making the impossible possible.