Carlsberg | Probably The Best Beer In The World

For the first time in Carlsberg’s history, the beer brand was to make a global campaign for its alcohol-free variant. Demonstrating how good moments can be made even better with alcohol-free beer, the campaign served as a natural next step in the brand universe centred around the main character played by Mads Mikkelsen.

For this campaign, Uncle Grey worked as the Grey Europe team combining recourses within creative development, strategy, account management and production to developed, produce, and finalise the campaign.
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