Carlsberg | Adopt a Keg

With Adopt a Keg we helped Carlsberg create a campaign that supported all the local Carlsberg bars in Copenhagen, during the first lockdown of the Covid-19 pandemic.

By scanning labels of shop-bought Carlsberg beers, you could fill up a virtual keg that when filled, could be redeemed for two draft beers in bars and restaurant once they re-opened. The campaign generated more than 2.000 virtual kegs within the first 48 hours and spread to four other markets.