With Adopt a Keg we helped Carlsberg create a campaign that supported all the local Carlsberg bars in Copenhagen, during the first lockdown of the Covid-19 pandemic.
By scanning labels of shop-bought Carlsberg beers, you could fill up a virtual keg that when filled, could be redeemed for two draft beers in bars and restaurant once they re-opened.
The campaign generated more than 2.000 virtual kegs within the first 48 hours and spread to four other markets.
We’re a creatively driven agency who work happily across a wide range of disciplines. We live and breathe the Grey mantra of Famously Effective, where we take great pride in making our clients famous and our work effective.
Recognition & Awards
- 15 x Cannes Lions
- 33 x Creative Circle
- 5 x Webby
- 9 x AEA
What We Do
Identifying opportunities and igniting solutions.
Making ideas that travel through culture.
Creating immersive and inspiring experiences.
Accelerating our ideas through network-thinking.
Bringing stories to life in every medium.
Hardwiring public interest and fame in everything we do.
Orchestration and connections planning.
Making the impossible possible.