With Adopt a Keg we helped Carlsberg create a campaign that supported all the local Carlsberg bars in Copenhagen, during the first lockdown of the Covid-19 pandemic.
By scanning labels of shop-bought Carlsberg beers, you could fill up a virtual keg that when filled, could be redeemed for two draft beers in bars and restaurant once they re-opened.
The campaign generated more than 2.000 virtual kegs within the first 48 hours and spread to four other markets.
Famously Effective
We’re a creatively driven agency who work happily across a wide range of disciplines. We live and breathe the Grey mantra of Famously Effective, where we take great pride in making our clients famous and our work effective.
What We Do
Strategy
Identifying opportunities and igniting solutions.
Creative
Making ideas that travel through culture.
Design
Creating immersive and inspiring experiences.
Social
Accelerating our ideas through network-thinking.
Production
Bringing stories to life in every medium.
PR
Hardwiring public interest and fame in everything we do.
Media
Orchestration and connections planning.
Account
Making the impossible possible.
Contact
+45 3330 0100
info@unclegrey.dk
info@unclegrey.dk
Copenhagen
Ny Østergade 14–20
DK 1101-K
DK 1101-K
Aarhus
Hack Kampmanns Plads 1, 2 tv.
DK 8000 C
DK 8000 C