Carlsberg | Adopt a Keg

With Adopt a Keg we helped Carlsberg create a campaign that supported all the local Carlsberg bars in Copenhagen, during the first lockdown of the Covid-19 pandemic.


By scanning labels of shop-bought Carlsberg beers, you could fill up a virtual keg that when filled, could be redeemed for two draft beers in bars and restaurant once they re-opened. The campaign generated more than 2.000 virtual kegs within the first 48 hours and spread to four other markets.

+45 3330 0100
Rosenborggade 15, 3. floor
DK 1130-K
Hack Kampmanns Plads 1, 2 tv.
DK 8000 C
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