Canon | “Find Amazing Everywhere”

In 2019 Canon launched its mirrorless EOS RP – one of the smallest and lightest full-frame cameras on the market. Perfect for creativity on the go. And we wanted to show just how versatile it is. So we set out to “Find Amazing Everywhere” and headed up North. And who’s better to travel with than the world’s most famous Viking, Alex Hoegh Andersen.

Together with the Canon EOS RP and plenty of equipment, we challenged Alex to go from urban Copenhagen, through Finland and Sweden – and end up in Tromsø in Norway. All in an effort to find amazing everywhere, no matter the conditions. Across the five-day journey, over 110 videos were created, and the best were turned into inspiring ads that showed the benefits of the EOS R system to aspiring photographers in seven markets. With Find Amazing Everywhere, we put the new full-frame mirrorless EOS RP to the ultimate test and showed that a small camera can still shoot big.

Famously Effective

We’re a creatively driven agency who work happily across a wide range of disciplines. We live and breathe the Grey mantra of Famously Effective, where we take great pride in making our clients famous and our work effective.

What We Do

Strategy
Identifying opportunities and igniting solutions.
Creative
Making ideas that travel through culture.
Design
Creating immersive and inspiring experiences.
Social
Accelerating our ideas through network-thinking.
Production
Bringing stories to life in every medium.
PR
Hardwiring public interest and fame in everything we do.
Media
Orchestration and connections planning.
Account
Making the impossible possible.
Contact
+45 3330 0100
info@unclegrey.dk
Copenhagen
Ny Østergade 14–20
DK 1101-K
Aarhus
Hack Kampmanns Plads 1, 2 tv.
DK 8000 C
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