In 2019, Canon launched its mirrorless EOS RP – one of the smallest and lightest full-frame cameras on the market. Perfect for creativity on the go. And we wanted to show just how versatile it is. So we set out to “Find Amazing Everywhere” and headed up North. And who’s better to travel with than the world’s most famous Viking, Alex Hoegh Andersen.
Together with the Canon EOS RP and plenty of equipment, we challenged Alex to go from urban Copenhagen, through Finland and Sweden – and end up in Tromsø in Norway. All in an effort to find amazing everywhere, no matter the conditions. Across the five-day journey, over 110 videos were created, and the best were turned into inspiring ads that showed the benefits of the EOS R system to aspiring photographers in seven markets. With Find Amazing Everywhere, we put the new full-frame mirrorless EOS RP to the ultimate test and showed that a small camera can still shoot big.