Canon | Missed Shots

Every photographer knows the feeling of missing a shot. This is a tribute to the missed shots. We got world-renowned photographers to share their stories and describe the ones that got away. To pay tribute to the missed shots, we treated the typography with the same effect that caused the shot to be missed. The stories were framed by a Canon viewfinder to symbolise an empty frame – a missed shot. The ad was named after what the image would have been featuring and the name of the photographer. Because Canon want’s to pay tribute to great photographs. Even the ones that were never captured.

Famously Effective

We’re a creatively driven agency who work happily across a wide range of disciplines. We live and breathe the Grey mantra of Famously Effective, where we take great pride in making our clients famous and our work effective.

What We Do

Strategy
Identifying opportunities and igniting solutions.
Creative
Making ideas that travel through culture.
Design
Creating immersive and inspiring experiences.
Social
Accelerating our ideas through network-thinking.
Production
Bringing stories to life in every medium.
PR
Hardwiring public interest and fame in everything we do.
Media
Orchestration and connections planning.
Account
Making the impossible possible.
Contact
+45 3330 0100
info@unclegrey.dk
Copenhagen
Ny Østergade 14–20
DK 1101-K
Aarhus
Hack Kampmanns Plads 1, 2 tv.
DK 8000 C
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