In 2015 we all knew that smartphones were useless at concerts. The lens is too wide, you can’t zoom, and the stage becomes a messy blur of light. That’s why we created The Canon Gig App, that connects your smartphone to a Canon DSLR camera from where you can take perfectly lit high-res photos.
In Canons pursuit to take on the competition from mobile photography, we wanted to place Canon in situations where we could demonstrate the advantages of high quality photography through visual and emotional experiences. The Canon Gig App is a product demonstration that puts high quality DSLR experience right in the hands of every user.