How do creators stay creative, original and in flow?
Online content can be fast paced and loud. Canon wanted to help their content creators turn down the tempo and get into flow. So we turned our advertising into meditational videos.
And together with The Mindfulness App, Canon launched a series of cameras with mindfulness as an extra feature – meaning that every camera in the R-series came with a free subscription to The Mindfulness App along with curated content designed to get creators into flow.
Because by finding your flow, you can improve your creative outcome.