Canon. Find your flow

How do creators stay creative, original and in flow?


Online content can be fast paced and loud. Canon wanted to help their content creators turn down the tempo and get into flow. So we turned our advertising into meditational videos.


And together with The Mindfulness App, Canon launched a series of cameras with mindfulness as an extra feature – meaning that every camera in the R-series came with a free subscription to The Mindfulness App along with curated content designed to get creators into flow.


Because by finding your flow, you can improve your creative outcome.

Martin Wikfalk, Mindfulness teacher and founder, The Mindfulness App

Mindfulness is contributory to finding your creative flow.
Viggo Lundberg, Photographer & Content Creator
Viggo Lundberg
Photographer & Content Creator

Canon. Find your flow

Breathe in…breathe out. Find your rhythm.
Astrid Maria Rasmussen, Photographer & Content Creator
Astrid Maria Rasmussen
Photographer & Content Creator

Martin Wikfalk, Mindfulness teacher and founder, The Mindfulness App

Meditation helps us see the extraordinary in the ordinary.

Famously Effective

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Identifying opportunities and igniting solutions.
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Creating immersive and inspiring experiences.
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Making the impossible possible.
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