Canon | Bird Calling

What do you do when your target group’s attention is notoriously hard to capture?
You turn your tactical ads into an educational tool that can help them identify birds and their special calls from a distance – to capture beautiful imagery.


Many bird photographers know what to look for when they are capturing birds – but few are trained in what to listen for. With this campaign, every single piece of content is video and will have the sound of birds – and only birds. The campaign is created to help the photographers with what to look for – but more importantly: what to listen for.

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