Animal High

To get there, we took a good look at the nature surrounding Dyrehøj in Rønæs, where the gin is produced. The Røsnæs countryside is famous for its rich wildlife, including several endangered species. While that’s important and impressive,
we decided not to go down the serious route. Instead, we took a more normcore approach and focused on the very ordinary animals living there—then, naturally, added alcohol to their personalities.

That’s how Drunken Duck, Pissed Pony, and Soaked Sheep were born. The first three flavors in the Animal High family.
The first of them waddled into the world in December 2025, slightly unsteady but full of charm.
The color palette balances “serious, grown-up gin” tones with flashes of fluorescent yellow, adding just the right amount of playfulness.

The sheep became the perfect symbol for the logo. With its slightly silly expression, it captures exactly the feeling we were aiming for. A brand that respects its roots, doesn’t take itself too seriously, and isn’t afraid to have a little fun along the way.