AMO | Typebakegraphy

For almost 100 years, AMO has helped Danes make home baking easy and accessible.

So how do you create a font and design expression that honors that heritage while pushing the brand into the future?

You bake it, obviously.

Typebakegraphy is the first baked typeface for AMO, made from dough by AMO.
Built on a modular dot system, it adapts across the range and yields three weights as the dough rises into organic letterforms: Rawgular, Proofed and Baked. Each letter was hand shaped from AMO ingredients, baked, photographed and digitized.

All 29 characters use different AMO products, showcasing the range.

The result is playful, tactile and unmistakably AMO, perfectly imperfect like home baking.