We’ve worked with KIA since 2012. Originally we coined the phrase “Forførende. Fornuftig” (Seductive. Sensible) and positioned KIA as the smart choice and a car brand that delivers on value for money. KIA has experienced strong growth over the years and recently with the hugely successful introduction of the Ceed range had its best-ever year in 2018 and 2019. Our work – although in many cases adopted from international material – has been focused around making the cars look good to increase the perceived quality.
In short Uncle Grey together with KIA has been on a journey that has seen KIA move from mainly selling cars in the A & B segment based on rational reasons to a position where consumers are more than happy to choose a KIA compared to traditional European car manufacturers.