Hatting | We Dont Judge

In the relaunch campaign of Hatting Fastfood, the target was to inspire Danes to have fun while cooking.
Hatting provides a great variation of fastfood bread types giving the consumers all the possibilities in the world to make delicious and creative burgers and hotdogs. The campaign payoff was: “Go have fun – we don’t judge”. This was supported by a number of key visuals showing different (and a bit crazy) suggestions for burgers and hotdogs.
Media such as TV and Social Media was included in the media plan. However to emphasize the campaign idea, untraditional and “oversized” outdoor posters was created, which gave a great impact and which was highly noticed across the country.