80% of all private messages to the Cheapfights Facebook page were flight price requests. To reduce the manual handling and leverage customer relationship we utilized the new Facebooks Chat SDK and combined it with Cheapflights flight search API to build Chat Travel.
Chat Travel is a personalized chat bot responding immediately to the thousands of flight price requests, 24/7/365, without Cheapflights having to lift a single finger.
In just a few weeks 20.000 people searched 28.000 Flights, and a staggering 36% clicked book now. Chat Travel has become an on-going platform for Cheapflights to maintain a direct relationship with a demanding audience on Facebook.
Awards & Mentions
Danish Digital Awards – Mobile – Bronze