CanonThe Gig App

Smartphones are useless at concerts. The lens is too wide, you can’t zoom and the stage becomes a messy blur of light. The Canon Gig App is an app that connects your smartphone to a Canon DLSR camera from where you can take perfectly lit high-res photos.


The Challenge

The camera industry is seeing more and 
more competition from the increasing quality 
and build-in features of smartphones. How can we put Canon at the heart of a photographic experience where you wouldn’t normally use a DSLR in order open people’s eyes to high quality photography?


The Realization

A concert is such an experience, but also an experience where you can’t bring a DSLR camera. The only way to capture that special moment is on your phone. But your phone is useless at concerts. The lens is too wide, you can’t zoom and the stage becomes a messy blur of light.


The Solution

The Canon Gig app changes all that through a real live product demonstration that puts a genuine high quality DSLR experience right in the hands of every fan. When you log on, the app connects your smartphone to a high-resolution Canon camera, equipped with the finest Canon optics. The camera, which covers the entire stage, broadcasts a high-resolution 4K live stream. In the live stream, you can pan around to find your perfectly cropped compositions, just like looking through the viewfinder on a real DSLR.

When you press the shutter a time-code and the composition coordinates for your image is sent to the server. It then grabs your picture, crops it, and returns it to your phone in real time. The results are stunning, perfectly exposed, superior quality high-res images, for you to keep, or share on social media directly from the app.


Famously Effective

It is still early days for the Canon Gig App but based on its performance at the Cannes Lions and the reception at the Turbo Weekend tour we have high expectations that the Gig app will prove to be famously effective work.

Awards & Mentions

Cannes Lions – Silver (1) & Bronze (2)
Danish Digital Award – Gold (1), Silver (1) & Bronze (1)
Young Gun Award – Silver (1)
Webby – People’s Choice Award (1)
Danish Internet Award (1)
The One Show – Silver (2) & Merit (2)
D&AD – Wood Pencil (2) & Graphite Pencil (1)
Creative Circle – Silver (1)

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